MOAI

Paddle for a better world

Inspired by Polynesian adventures, MOAI is a brand from The Netherlands—designed in Holland (by me) and inspired by the people of Polynesia who invented the art of paddleboarding. As the designer for MOAI SUP boards, I designed the branding and create the boards and some of the acessories for one of the fastest-growing and coolest brands in the field. Beyond the boards and acessories, I curate colors, patterns, and fonts, designing custom patterns and unique color palettes to define MOAI’s signature style. My work extends from concept to execution, ensuring each design aligns with brand identity and market trends, making every board a statement on the water.

Role

Concept, Creative Direction,
Art Direction, Design

Client

MOAI

Team

n/a

Type

Branding, packaging, concept