Nike

Gold Rush NFS Campaign

Gold Rush was born with the goal of creating a traffic driving campaign, centred around sports. Creative direction was given in order to cover both value and excitment for the consumer, but also live up to Nike's mission statement to serve the Athlete*.

All participants share one goal. To Go for Gold.

Role

Concept, Art Direction

Agency

Nike

Team

NFS Creative Studio

Type

Content Creation, Social Media Campaigns, Ad Design, Branding & Visual Identity, Community Engagement

With the final creative visuals, the assets were adapted to the different required digital formats.

 © Pedro Girão 2021