TomTom

Visualization LAB

How to visualize what is not visible? What's the difference between TomTom's different maps? How do maps extend the vision of autonomous vehicles? This and other questions were part of the initial brief that lead to the creation of the Visualization LAB. Defining a visual language unique to TomTom, to explain our technology and strengthen existing partnerships and extend TomTom's portfolio.

Role

Concept, Art Direction,
Design, Animation

Agency

TomTom

Team

Visual LAB
Creative Studio

Type

Branding, Visual Identity,
Digital Marketing, Digital Design

 © Pedro Girão 2021