Nike

The Day to Night pack

Celebrating runners who are on their grind before the sun even rises and after it sets, Nike presented the VaporMax in the “Day to Night” pack, with colorways representing different shades you’ll find in the sky from dawn to dusk. To connect with this specific sneakerheads generation, we welcomed Travis Scott to the team of influencers, on a campaign celebrating the comfort and "flying" feeling, with inspirational content tailored to each digital platform.

Role

Art Direction, Design, Motion

Agency

Nike

Team

EHQ Creative Studio

Type

Branding, Visual Identity,
Digital marketing, Digital Design