Philips

Sonicare kids AR app

Kids love Sparkly, but it was time to refresh an experience based on a flat screen and older technology. Making use of Augmented reality we unlock a more friendly, interactive, and seamless experience, providing education with visual demonstrations and simulations, exploring the learning by doing concept: students must interact with their environment to adapt and learn.

Cards with visual tokens unlock specific actions together with Sparkly. Interacting with Sparkly,  Kids can learn how to brush their teeth, maintain good healthcare conditions and a healthy lifestyle.  Parents can define the order of the circuit according to the specific needs or points of improvement of their child(s).

Role

Concepting , Design, Art Direction

Agency

Philips

Team

n/a

Type

Branding, Product Design, UX/UI Design

 © Pedro Girão 2025