Philips

Mother & Childcare

For parents navigating the unique journey of feeding—day and night—Philips upgraded the Natural Response range of baby bottles, designed to adapt to the natural physiology of both moms and babies. Just as every parenting style is unique, so is every feeding experience.

To connect with today’s generation of parents—including fathers—a fresh creative direction was proposed, featuring inspiring stories and diverse perspectives. Designed for digital platforms, this campaign draws attention to the latest innovations while highlighting how the right support makes all the difference in every feeding moment.

Role

Art Direction, Design, Motion

Client

Philips

Team

TBWA/X Philips central hub

Type

Content Creation, Social Media Campaigns, Ad Design, Branding & Visual Identity, Community Engagement

 © Pedro Girão 2025