Nike

email campaigns

With the evolution of digital, emails became an important part of Nike's digital communications. Although in a good level, the construction was built around copy/image blocks, with no soul and flat, following standard HTML rules. Knowing the rules I knew it was possible to play more with the elements, backgrounds, respecting the grid construction system, without looking like a grid, more playful, more alive, and more engaging. A new era in the Nike emails was born.

Role

Concept, Art Direction, Design

Agency

Nike

Team

EHQ Creative Studio

Type

Digital Design, Marketing Design

 © Pedro Girão 2021