Mini

Creative use of space

Minimalism was the direction for this campaign. Using the car assets provided by the company, together with the copy "Creative use of space", the creative was developed around the Rubik Cube and its minimalist puzzle idea, combining the idea of how "small" and clean a Mini looked from the outside Vs how "Creative Use of Space" the inside of a Mini was.

Role

Concept, Art Direction, Design

Agency

n/a

Team

n/a

Type

Advertising, Marketing Design

 © Pedro Girão 2021