TomTom

The season is Yours. RIDE IT

For the new RIDER 550 product launch, an end-to-end creative solution from concept, art direction, and production was delivered.
The campaign was developed around the riding season and the preparation that happens prior to those first Spring days where most riders start going out again, exploring the freedom of riding a motorcycle. The entire campaign expresses the mood and attitude of the season.

Role

Concept, Art Direction, Design

Agency

TomTom

Team

Creative Studio

Type

Branding & Visual Identity, Content Creation, Digital Design, Social Media Campaigns, Ad Design, Community Engagement

 © Pedro Girao 2021