Philips

Product tester

The Philips Product Tester program invited individuals to try Philips' products, share feedback, and keep the product as a reward. Participants were selected to test products, providing insights through surveys and reviews. Their feedback helped improve Philips products while creating an engaged community of testers. This initiative boosted brand trust, encouraged word-of-mouth promotion, and strengthened customer loyalty through a rewarding experience.

Role

Creative Direction, Art Direction, Design, Motion

Client

Philips

Team

TBWA/X Philips central hub

Type

Content Creation, Social Media Campaigns, Ad Design, Branding & Visual Identity, Community Engagement

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