TomTom

logo reDesign

The recent years brought a lot of new challenges to TomTom, with the appearance of some serious competition. Although with an established loyal customer base, we are ready to speak to a generation of younger consumers as well. With a refreshed line of digital products, this exercise explored the possibility to redesign the existing company logo, attempting to show the existing customers that we're modern and up-to-date and prospective customers that we are worthy of being considered.

Role

Concept

Agency

TomTom

Team

n/a

Type

Branding, Visual Identity

 © Pedro Girão 2021