Nike

Winter Essentials

The goal of this project was to tell a seasonal story through the design language of cold weather to increase sales of cold-weather gear on Nike.com for EMEA.

Role

Concept, Art Direction, Design

Agency

Nike

Team

EHQ Creative Studio

Type

Digital Marketing, Digital Design,
Content Creation, Social Media Campaigns, Ad Design, Branding & Visual Identity, Community Engagement

Bold and dramatic textures and winter prints set an urban mood while mirrors add depth to the scene.

Photography of detailed weather graphics would latter be added onto the surfaces of panels and plinths of the simple studio set. Mirrors were integrated to reflect weather graphics and to show product details at different angles in the same shot.

Inside each specific gender at nike.com, on top of the website, navigation headers were designed in order to allow the consumers to navigate or buy directly the required product.

 © Pedro Girão 2021